Thursday, March 27, 2008

Christened by JP II



This picture was taken on September, 30th 2006. It was the day American snowboarding team Forum came to Moscow to present their new (for that time) video THAT. It was also the day of my professional christening and the day I met JP Walker. The JP Walker.

I was eighteen years old – young and pretentious journalist, with big ambitions and no experience of working with the camera whatsoever. And, to be honest, I was not quite ready for all that valuable experience, which was about to fall on me from the above… That day, early in the morning I’ve received a phone call from my boss. He told me that I have a private press conference to attend in less than seven hours. Apparently, one of American best snowboard teams was coming over to present their new movie. Unfortunately, my boss was in a hurry, so all the crucial details and necessary specifications, such as the name of the team or at least the name of the movie, were spared.

The big show had started from the moment I’ve entered the headquarters of the Gameland Publishing House, were the press conference was being held. I’m not quite sure what exactly was bothering me more – the fact that it was my first real journalistic assignment or the fact that I was as unprepared for it as I could possibly be. I’ve decided to calm myself down by consuming disturbing amount of chocolates at the buffet table. Right at the moment when I was silently chocking on my third chocolate truffle, a stranger approached me. His face had very sharp features, and his massive chin hypnotized me for a second. Some people tend to say that heavy, distinguished chin is a sign of strong and decisive personality. I, on the other hand, have simply assumed that the person had way too many surgeries on his face. And, as it turned out later, I wasn’t far from truth.

- “Hey, what’s up? My name is JP” – he said. Since his name did not ring any bells in my head I’ve responded with a simple “Oh, you’re one of those…”. After introducing myself I’ve explained that I am presenting “Russian Extreme” tv-channel, and that he and his teammates Pat Moore, Joni Malmi and the winner of FORUM Youngblood contest Kareem El Rafie are going to have the joy of working with me and my crew after the press conference. By the way, I am absolutely convinced that name tags and placards are the best and most useful inventions in the history of mankind since the invention of the wheel.

The goal of my crew was to film the conference, the premiere and the after party, in order to make a full 26-minute special story on FORUM for our weekly program “The Premieres”. My job was to do the interviews and a couple of short stand-ups, under thirty seconds each. After talking for ten minutes with JP I’ve noticed some movement in the room – people were setting up the cameras, reporters from OnBoard, Hooligan, Xtreme and many other snowboard-oriented magazines were taking their seats. For unknown reasons I was seated in the first row, which made me immediately cancel the idea of hiding somewhere between the rows, behind broad backs of my more experienced colleagues.

The press conference officially started, but my boss, who was supposed to arrive half an hour ago, was still missing, which basically meant that I had to start improvising. Somehow that short conversation JP and I had earlier had boosted my confidence, and I have decided to participate in the conference by asking a question. As soon as I heard a lady in the third row making a feeble attempt to form a question in broken English, I’ve realized that it is a perfect opportunity for me to show off my language skills in front of the public. But all typical questions were supposed to be asked during the private interviews, which were set up separately. Asking the same question during the press conference and then later during an interview did not seem to be a good idea even for such an amateur as me. The only way I could have avoided repeating myself was by asking something which did not really had anything to do with snowboarding, their team or the movie. After a few minutes of titanic efforts to come up with something witty and creative, I gave up and decided to ask how the team is planning to spend their spare time in Moscow, knowing from the conversation with JP that it was the first visit to Russia for all four of them.

I realize that I might sound like a mentally challenged person, but even now, two and a half years later, I still do not understand what exactly went wrong at that point and most importantly why. After raising my hand politely and standing up I suddenly felt like my mind just drew a big blank. A beautiful and creative question, which was formed with the consideration of all necessary grammatical constructions of English language, disappeared from my head. Now that I think about it, that scene would have looked perfectly in slow motion… I look around the room in complete and rather tragic silence, than I take a deep breath and go: “Guys, what are your plans for tonight?”

The reaction of the public on my inadequate behavior was very diverse. Joni Malmi, who was fighting with a severe hangover all afternoon, had raised his eyebrows. Pat Moore and Kareem El Rafie looked at each other, suppressing laughter. The interpreter, who, as I suspect, did not like me from the start, immediately translated my glorious improvisation, putting it in the lamest terms possible: “For those who did not understand, the question was about the plans for the evening”. The quickest and wittiest comeback I’ve received was, of course, from JP. He smiled, exposing all 32 of his brand new teeth (after shattering his jaw completely in snow park Solitude, Utah, JP had to have several dental surgeries), grabbed the microphone and answered my question with another question: “That depends. What are yours?”.

After his response I got fully aware of the fact that I just hit on four men simultaneously, in front of a rather big audience and five different TV-channels, including the one I work for. For the rest of press conference I was sitting in complete silence, calculating the chances that the story of my disgrace would never leave that room.

Individual interviews went much smoother than the conference itself, thanks to Mr. Walker. While the cameraman Vitalik was setting up the equipment, I was attaching the microphone to rider’s shirt with trembling hands. JP, as the incarnation of ultimate confidence and serenity, was standing absolutely still. I guess something in my attitude gave away the fact that I’ve obviously have no idea what I am doing. The icon of snowboarding started whispering from the corner of his mouth: “Relax. At first, ask me how my season went and which locations have I visited recently. Then ask about the movie. I will talk about it for a while, and then ask me about our team’s plans for foreseeable future”. That was the most bizarre and tragic situation in the history of journalism – a star himself suggests which questions a journalist should ask! I prefer to consider that embarrassing memory a valuable professional experience.

Wednesday, March 19, 2008

Christened by JP

Prologue

JP Walker is a 31-year old world famous snowboarding legend. Of course, it is hard not to become a pro-rider if you were born in such a place like Salt Lake City, Utah. But JP is certainly more than just a pro. He took modern snowboarding to an entirely different level. He has been around in snowboarding industry for over fifteen years, and every year he exceeds even the highest expectations. In the past decade there has not been a single rider who could outdo Mr. Walker in rail sliding or backcountry snowboarding.

That man is dedicated as nobody else – he destroys on average twenty five boards (of his own design and modification, of course) a year and has a mini snow park with a half-pipe in the backyard of his house. Every single company is dying to get him on their team. Until recently Mr. Walker was riding for the team FORUM, but after some disagreements with the rest of the management he left.

It's turning into a different company. Everyone that has made it what it is today has been fired or left for something else. I think Burton is taking it over and changing the setup. I’m not really down with the new thought process over there
said JP in his interview for Snowboardermag. Right now JP Walker is officially riding for StepChild Snowboards.

Tuesday, March 11, 2008

Diving is now a sport!

The year 2008 will be known by the future generations of divers simply as "The Breakthrough".

Two weeks ago World Underwater Federation (CMAS/WUF) officially ranked diving as a sport. After two years of waiting it finally paid off: first international diving championship will take place in Hurgada, Egypt, on 21st of May.

At the times of legendary Jacques-Yves Cousteau divers were known to be adventurous and romantic, they admired nature like nobody else. People would go diving in the most remote parts of the world, to be closer to nature, to see the beauty of Underwater with their own eyes. But more than forty years had passed since then, now everything has changed – no adventures, no creativity and no imagination – just pure skill. During the competition contestants would have to swim through hoops and tubes, breathe in pairs from one oxygen cylinder and be able to swim under water without a mask. Of course, it doesn't seem like something fun or beautiful anymore - jumping through hoops under the water, wearing something which strongly reminds of a fat suit, with two iron cylinders attached to the back, without the mask and almost completely out of air.

World Underwater Federation is consisted from one hundred and seventeen countries. All of them are expressing their happiness and pride that diving finally joined the rest of the sports games. I feel like I am the only one here forming the opposition..

(c) Barracuda

The pillars of X-sport industry: Red Bull.

As you know, all the biggest extreme sport events are being held by such giant corporations as Rip Curl, Burton, Red Bull, The North Face e.t.c. These brands can afford to sponsor entire teams and various contests, in exchange for the advertising. I had an opportunity to work with a couple of such companies, and I had enough experience to form an opinion about them.

Every brand has its own history, and if the Burton’s story of success reminds everyone of a Cinderella fairy tale, the strategy of Red Bull Company seems to resemble the dark and pagan medieval times. Their aggressive methods of self-promotion have crossed all the possible lines – they unexpectedly show up on random extreme events, driving those bizarre cars with huge Red Bull cans sticking out of the roof. Promo-girls are jumping out of the vehicles with a magical “Would anyone like a Red Bull?”. As soon as the trunk full of free energy drinks is empty, promo-team jumps back in the car and drives away, before security guards could catch them. And the trick is that nobody can complain about an unauthorized advertisement, because legally company did nothing wrong - they were just accidently passing by, feeling especially generous that day for no legitimate reason.

It is impossible to calculate, how much money Red Bull Company saved so far by not wasting it on what is supposed to be honest business relationship. All I know is that Dietrich Mateschitz, the founder of the company and the holder of 49% of the shares, recently bought an island in Pacific Ocean for $7.000.000. Somehow, I have the feeling, that those who were fooled by the R.B.C. should look for their money somewhere not far from Fiji.

(c) Robert Price

NN